Find the page for your tradeand your county.
PayOnJobs runs the entire marketing operation for one trade business per 25-mile radius: the website, the Google Business Profile, the ads, a 24/7 AI receptionist that answers and books the call, the invoicing, and the social. It costs $0 upfront and no monthly fee; you fund your own ads, $1,500 a month minimum, paid to Google. We take 17 percent of revenue from jobs we book that your customer actually paid for, split through Stripe Connect at the moment of payment. Six trade and city pairs are live right now: HVAC, roofing, and tree removal, each across Greater Boston and Worcester County. Pick yours below.
Six trade and city pairs. One partner each.
Comparing agencies or buying leads? Start with these.
The city pages above cover local conditions. These guides cover the questions every trade owner asks no matter where the shop is: what a marketing agency should cost, what a bought lead really costs once close rates are counted, and how paying 17 percent on paid jobs compares with a retainer or a price per lead. Each one shows the search and cost-per-click data we measured, a side by side comparison table, and a plain statement of when PayOnJobs is the wrong choice.
Pay per lead marketing agency
How pay per lead marketing agencies charge contractors, what a lead really costs once close rates are counted, and how paying 17% on booked jobs compares.
Hvac marketing agency
What HVAC marketing agencies charge, retainer vs pay per lead vs revenue share, seasonal demand swings, and the missed-call problem draining bookings.
Roofing marketing agency
How roofing marketing agencies bill contractors, storm-driven demand swings, why big roof tickets change the 17 percent math, and an honest tradeoff look.
Hvac leads
Compare buying HVAC leads (shared vs exclusive, real cost per booked job) against building your own lead source with a tracked number and revenue share.
Roofing leads
Compare buying roofing leads (shared up to 16 ways vs exclusive, real cost per booked job) against building your own lead source with a revenue share model.
Angi leads alternative
Looking for an Angi Leads alternative? See how shared marketplace leads work, what they typically cost, and how paying 17% on paid jobs compares.
Pest control marketing
Pest control marketing that charges nothing upfront and 17% only on jobs the customer paid for, including recurring service plans. See how it works.
Tree service marketing
Tree service marketing built for storm calls and emergencies: $0 upfront, 24/7 answering, and 17% of revenue only on jobs the customer actually paid for.
Plumbing marketing agency
What a plumbing marketing agency charges, why the clicks cost so much, and how paying 17% only on booked, paid plumbing jobs compares with a monthly retainer.
Plumbing leads
Compare buying plumbing leads (shared calls, no-hot-water and burst-pipe inquiries) against building your own source that pays only on booked, paid jobs.
Tree service leads
Compare buying tree service leads during a storm surge against building your own source that answers every call and charges only on paid jobs.
Electrician marketing
What electrician marketing agencies charge, why panel upgrades and EV charger jobs change the math, and a partnership that only gets paid on booked, paid work.
Electrical leads
Compare buying electrical leads, shared or exclusive, against building your own website and ad account that pays only on booked, paid electrician jobs.
Contractor marketing agency
How contractor and home services marketing agencies charge, what they actually do, and a partnership paid only on booked, paid jobs instead of a flat retainer.
Contractor leads
Compare buying contractor leads and construction leads, shared or exclusive, against building your own website and ad account paid only on booked, paid jobs.
Hvac answering service
What an HVAC answering service actually does, what it costs, and why PayOnJobs bundles 24/7 call answering into a full partnership instead of selling it alone.
Plumbing answering service
What a plumbing answering service covers, what it misses, and why PayOnJobs bundles call answering inside a full partnership, not as a standalone add-on.
Missed call text back
What missed call text back does for a trade business, what it will not fix, and why PayOnJobs builds it into a full partnership rather than selling it alone.
Pay per call marketing
Pay per call, pay per lead, pay per appointment, or pay on paid jobs: a plain comparison of how each model charges trade contractors and what changes hands.
Google local services ads
What Google Local Services Ads are, how they charge, what the Google Verified badge requires, and how they fit with regular Google Ads and PayOnJobs.
Thumbtack for contractors
How Thumbtack works for contractors, how pros pay for leads and opportunities, and how that compares with owning your own website, ads, and phone number.
A Boston furnace call and a Worcester storm call are not the same business.
Most agencies write one page called "home services marketing in Massachusetts" and point every ad at it. That page cannot be specific about anything, because the moment it gets specific it stops being true for half the people reading it.
Take a homeowner inside Route 128 whose system has quit and whose replacement cannot happen this week. What the receptionist can say on the first call decides whether that job is yours. A homeowner who hears "soonest install is mid-July" and nothing else hangs up and calls somebody else. A homeowner who hears a reserved slot and a deposit option books.
Worcester County is a wider radius with fewer operators per square mile and demand that spikes hard after weather. The marketing problem there is less about competing for a crowded search result and more about being the one shop that answers the phone on the Saturday after a storm, when every competitor has sent the call to voicemail.
So each page is written for its own market, and each one carries its own exclusivity. The Boston roofing slot and the Worcester roofing slot are two different partners. Neither one is bidding against the other, and neither one is paying for the other's leads.
What every partner gets, whichever page you came in through.
We build the whole stack from scratch and we own the cost of building it. Website, Google Business Profile, ad accounts, the 24/7 AI receptionist on a tracked number, invoicing, Stripe Connect, review monitoring, and the social calendar. You set your own ad budget and you keep control of it. There is no setup fee and no retainer attached to any of it.
You can read the full component list on the services page, the build-and-launch sequence on how it works, and the exact mechanics of the 83/17 Stripe split on how the money flows. Nothing in the offer changes between cities. Only the market analysis does.
The rebate rules moved, and a lot of quote templates did not.
On January 1, 2026, Mass Save removed every new residential and light commercial heat pump system with a global warming potential above 700, including systems using R-410A, from its Heat Pump Qualified Product List. If the equipment is off the list at the time of install, the homeowner does not get the rebate, and for a lot of Massachusetts jobs the rebate is the reason the job closes at all.
We wrote the whole thing up, including the two remaining exceptions and their deadlines, with the program pages sourced at the bottom so you can check us: Mass Save heat pump rebates in 2026. If you quote heat pumps in Massachusetts, that one is worth ten minutes.
The longer writeups behind our pricing and the city guides.
Straight answers, before you spend a minute on the phone.
Which cities and trades does PayOnJobs currently cover?+
Six live trade and city pairs: HVAC, roofing, and tree removal, each in Greater Boston and in Worcester County. Every pair is exclusive, meaning one partner per trade per 25-mile radius, so the Boston roofing slot and the Worcester roofing slot are two separate partners and neither one competes with the other for the same call.
Why does PayOnJobs build a separate page for each trade and city instead of one page for Massachusetts?+
Because the marketing problems are genuinely different. A Boston HVAC operator is fighting an old-housing-stock emergency repair market with a permitting backlog. A Worcester County tree removal operator is fighting storm-driven demand spikes across a much wider service radius. Writing one page for both means writing a page that is accurate for neither, and it means competing for two different search intents with one document.
What does it cost to work with PayOnJobs in Boston or Worcester?+
Zero dollars upfront and no monthly fee. You fund your own ads, 1,500 dollars a month minimum, paid directly to Google. We take 17 percent of revenue from jobs we book that the customer actually paid for. If we book nothing in a month, the invoice for that month is zero. The split runs through Stripe Connect at the moment the customer pays, so there is no separate agency bill to settle.
Is my zip code still open?+
Territory is claimed one trade at a time, so the answer depends on the exact trade and radius. Run the zip check on any of the pages below and you get a straight yes or no. If the slot is taken you go on the waitlist and you owe nothing for the conversation.
Does PayOnJobs cover trades outside HVAC, roofing, and tree removal?+
We build the stack for concrete and masonry, pool service, and pest control as well, but those verticals do not have dedicated city pages yet. If you run one of them in New England, apply anyway and say so; the offer and the 25-mile exclusivity are identical.
Numbers cited across this cluster, sourced.
27 percent of inbound calls in home services go unanswered
Invoca, 60-million-call analysis (cited by Housecall Pro, Signpost, Dialzara, Martech.health)
Each missed emergency HVAC call represents $500 to $900 in lost revenue
Angi HVAC repair cost guide; HomeGuide, ServiceTitan, CallJolt benchmarks
The same homeowner inquiry on Angi or HomeAdvisor is sold to 3 to 8 contractors, up to 16 for roofing
LeadTruffle 2026 industry guide; FTC 2023 HomeAdvisor consent order ($7.2M)
Close rates: 27 to 30 percent on exclusive leads vs 13 to 20 percent on shared leads
Hook Agency lead-services analysis, 2026
Hook Agency charges $2,800 per month starting for HVAC SEO with a year commitment
hookagency.com/pricing, verified May 2026
Want the slot for your trade in your county?
Check if your zip is open. If it is, Brandon Rodriguez calls you back inside 24 hours. If it is not, you go on the waitlist and owe nothing for the conversation.