Find the page for your tradeand your county.

Most agencies write one page called "home services marketing in Massachusetts" and point every ad at it. That page cannot be specific about anything, because the moment it gets specific it stops being true for half the people reading it.

Inside Route 128 the housing stock is old, the emergency repair volume runs year round rather than peaking in January, and permitting for a full system replacement has been adding weeks of lead time. That changes what a receptionist has to be able to say on the first call. A homeowner who hears "soonest install is mid-July" and nothing else hangs up and calls somebody else. A homeowner who hears a reserved slot and a deposit option books.

Worcester County is a wider radius with fewer operators per square mile and demand that spikes hard after weather. The marketing problem there is less about competing for a crowded search result and more about being the one shop that answers the phone on the Saturday after a storm, when every competitor has sent the call to voicemail.

So each page is written for its own market, and each one carries its own exclusivity. The Boston roofing slot and the Worcester roofing slot are two different partners. Neither one is bidding against the other, and neither one is paying for the other's leads.

We build the whole stack from scratch and we own the cost of building it. Website, Google Business Profile, ad accounts, the 24/7 AI receptionist on a tracked number, invoicing, Stripe Connect, review monitoring, and the social calendar. You set your own ad budget and you keep control of it. There is no setup fee and no retainer attached to any of it.

You can read the full component list on the services page, the build-and-launch sequence on how it works, and the exact mechanics of the 83/17 Stripe split on how the money flows. Nothing in the offer changes between cities. Only the market analysis does.

On January 1, 2026, Mass Save removed every new residential and light commercial heat pump system with a global warming potential above 700, including systems using R-410A, from its Heat Pump Qualified Product List. If the equipment is off the list at the time of install, the homeowner does not get the rebate, and for a lot of Massachusetts jobs the rebate is the reason the job closes at all.

We wrote the whole thing up, including the two remaining exceptions and their deadlines, with the program pages sourced at the bottom so you can check us: Mass Save heat pump rebates in 2026. If you quote heat pumps in Massachusetts, that one is worth ten minutes.