What we are learning while running this.
Honest writing from the inside of a performance marketing partnership for trades. The kind of stuff we wish we had read before we started.
Pay-Per-Booking Marketing for Contractors: The Math Versus a Retainer
Every other marketing agency for trades wants a retainer. Here is the math on why pay-per-booking is a structurally better deal for both sides, with the full Stripe Connect 83/17 split explained.
AI Receptionist for HVAC and Trade Contractors: What Actually Works in 2026
An honest field report from running voice AI on inbound trade calls. Speech-to-text symptom tagging, missed-call text-back, two-way texting, what the technology is good at vs where humans still belong.
Alternative to Angi Leads: Why Exclusive Territory Beats Shared Leads for Contractors
Angi and HomeAdvisor sell the same lead to 3 to 8 contractors, up to 16 for roofing. The FTC's $7.2M settlement against HomeAdvisor backs the complaint. Here is the structural argument for exclusive-territory performance marketing.